Direct bookings don’t lose to OTAs at traffic → They lose at checkout.
We help tour operators improve the booking experience around platforms like Bokun, FareHarbor, and Rezdy — without replacing the systems they already rely on.
Every booking that drops off at checkout is a commission you'll pay Viator instead.
Most booking losses happen after intent is already high.
The booking experience matters more than most operators realize.
Once someone decides they want to book, the experience should reinforce that decision — not interrupt it.
Disconnected widgets, slow mobile experiences, and transitions that feel separate from your site aren't platform problems. They're implementation problems.
If your booking flow runs on Bokun, FareHarbor, or Rezdy and you haven't specifically optimised around the embed, it's almost certainly costing you bookings you don't know you're losing.
Built For Operators →
Rely on booking platforms
Want to grow direct sales
No platform migration needed
Unsure where bookings are lost
Works with existing booking systems
Direct bookings start with better experiences.
These aren't edge cases. They're the default state of most direct booking flows.
The Widget Breaks the Spell
Most booking flows hand visitors off to an embedded widget that looks, feels, and loads nothing like the site they were just on — and that handoff is where trust drops.
Mobile Is Where It Falls Apart
Most traffic books on a phone, and most booking widgets weren't really built for one — small tap targets, slow loads, and steps that don't fit the screen.
OTAs Aren't Winning on Trust
Viator and GetYourGuide don't convert better because they're more trustworthy — they convert better because the path from interest to "booked" has fewer places to bail.
High Intent, Lost at Checkout
Visitors who reach your booking flow already want to book. Losing them there isn't a traffic problem — it's a checkout problem.
How it works.
We Look At Your Actual Booking Flow
Not your homepage — the real path from tour page, to date and time selection, to the embedded checkout, to confirmation, on whatever platform you're already running.
Usually takes us less than a week to map the full picture.
We Find Where Bookings Are Lost
A slow-loading widget, a checkout that asks for account creation too early, a mobile date picker that's hard to tap, a price that jumps unexpectedly at the last step — the exact moments where someone who wanted to book decides to leave instead.
We Fix What's Costing You Bookings
No platform migration, no rebuild from scratch. Often it's smaller — restyling the widget so it doesn't look bolted on, cutting steps from a checkout that asks too much too soon, fixing a date picker that's unusable on mobile. Targeted changes to what's already there.
About.
Asaiko exists because the same friction patterns keep appearing in direct booking flows across operators of all sizes, and most of them are avoidable. We focus on the implementation layer most agencies don't touch:
What happens between your website and your booking platform, and why that gap costs you direct bookings.
By the numbers
The Cost of Booking Friction.
These aren't industry averages from hotels or airlines. They're patterns that show up specifically in tour and activity booking flows, and most operators have never looked at them.
70%
Of Bookings Are Abandoned
Research from booking platforms working directly with tour and activity operators puts abandonment at around 70% — meaning roughly 7 in 10 people who start a booking don't finish one.
Source: Xola
85%
Mobile Abandonment Rate
Over half of all booking traffic comes from phones. But mobile abandonment sits at 85% — most booking widgets weren't built for the screen people are actually using.
Source: SaleCycle
15
Average Form Fields At Checkout
The average tour operator checkout asks for 15 fields — twice as many as needed to process a booking. The second biggest reason people abandon is being forced to create an account before they can pay.
Source: Baymard Institute
52%
Abandon Due To Poor Digital Experience
More than half of travelers abandon a booking not because of price, but because the digital experience frustrated them enough to leave. Intent wasn't the problem — the flow was.
Source: SiteMinder
Not sure where your booking flow is losing customers?
A short review of your current booking experience is usually enough to identify the main friction points.
No preparation needed. Just your current flow.
Booking Flow Review
Booking Journey Review
30 min Google Meet
No slots available for this date.
No obligation - Leave with practical insights - whether we work together or not.
Clear next steps - Understand where your booking experience may be creating friction.
No platform migration • Just practical improvements to your booking experience.
Prefer email? Reach us at hi@asaiko.co↗